Hi there. I’m Judit.
I’m a UK-based digital professional with a background in marketing strategy. Expertise in: UX, PM/PO, Strategy. Earned my stripes in London’s well-known independent and network agencies (including Langland, McCann, Havas and FCB). Since 2018 I have built and been heading up Pharmadoctor’s 15- strong product team as well as looking after the advertising portfolio. Now back to freelancing - hit me up if you are interested in having a chat.
Projects
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Patient health portal
Large transformation piece and expansion of an existing patient portal.
Actives: UX Research, UX strategy (data analysis, secondary research, persona creation, feature prioritisation, goal setting) IA, UX Lead, PO.
Client: Pharmadoctor - patient
Details of this project are confidential. Please contact me for more info. -
4-way API design
4-way API connecting client, lab and 2x partner businesses, fulling multiple linear user journeys.
Activities: Data flow mapping, IA mapping, User flow mapping, client liaison.
Client: Klarify
Details of this project are confidential. Please contact me for more info. -
B2B brand strategy
Creation of a new brand and marketing assets for a B2B Business.
Activities: Business requirements gathering, brand persona development, creative brief, concept development with creative team, creative production lead, PM.Client: Prokey
Details of this project are confidential. Please contact me for more info. -
Allergy pharmacy consultation platform
A brand new allergy consultation product to be used by healthcare professionals only. Highly regulated with a complex, multi-consultation user journey. Won multiple industry awards.
Activities: Client Lead, IA, Data flow design, user journey mapping, copywriting, wireframing, UI Lead (working with 2x Junior UIs).
Client: Pharmadoctor - pharmacist
Details of this project are confidential. Please contact me for more info. -
Digital transformation - award platform
A well-known industry award platform asked me to put a new proposal together for a brand new portal.
Activities: user persona mapping, user goal mapping, IA, technical scoping, PO.
Client: Available upon request.
Details of this project are confidential. Please contact me for more info. -
Healthcare professional LMS
Create a Learning Management System for pharmacists and nurses. Sponsored by a vaccine company, the £0.5m platform won an award from the PM Society awards.
Activities: Pitch lead, Client lead, PM, UX Researcher, UX Designer, Junior UI.
Client: Radical Departures
Link to site: Neva Training
Details of this project are confidential. Please contact me for more info.
Expertise
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Primary and secondary research, insight analysis, goal-setting and prioritisation, user persona development.
Understanding complex business needs and technical requirements, translating these into high-level user journeys and data flows. This is something I love doing.
Translating IA and research insights into more detailed user flows, wireframes, prototypes. Writing microcopy.
Working with existing UI designs systems.
Able to lead a team of UX researchers UX and UI designers, working on one or multiple products. Pipeline planning, resourcing, personal development, UX leadership.
Tools: Sketch, Invision, Axure, Figma, Miro, common sense, being a human.
7 years experience -
Able to lead a 15-strong cross-functional product team on large-scale SaaS transformation projects. Can translate technology to human and vice versa.
Using waterfall and Agile methodologies, CSM (Certified Scrum Master). I’ll use whatever is suitable to the project. Can work and lead on campaign, social, large digital, video, integrated, print projects.
I’ve been producing photo and video shoots working with ADs, CDs, Copywriters, Videographers and clients of course.
Since 2015 I have also been working with small agencies and businesses helping them introduce scalable processes setting up for growth in creative or digital production.
Tools: Atlassian, Workfront, Bugherd, Merlin, Smarsheets, Ms Project, common sense.
9 years experience.
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Building on a deeper understanding of brand strategy, I am able to translate insight and business goals into strong CBs, then working with a production/analytics team to bring through the red thread of strategy from end to finish.
I can help you manage small, medium and large campaigns, be it digital, video, social, print in the value of up to £750k. They can be one-off or part of a bigger whole.
Worked with independent and network agencies in hybrid roles. In the last 3 years I’ve developed 4 brands from research through persona development and CBs.
BA in Marketing Communications and Strategy - so I know how to use most business, marketing and comms frameworks.
10 years experience.
What People Are Saying
‘Judit has been a real delight to work with. Her expertise shines through in every interaction, she has the ability to both fully understand the bigger picture and help you get to grips with the details. She always has her finger on the pulse of everything around her, and is overall a joy to work for and learn from. I would highly recommend working with Judit, she brings professionalism, enthusiasm and strong leadership skills into all of her work. I hope we get to work together again in the future!’
— Pritpal Brar,
Product Designer
‘Judit – you are the single most talented person I have had the pleasure of working with. Your energy, vision, detail and enthusiasm is something I haven’t seen since starting my career in Pharma nearly 20 years ago. Your approach should be the blueprint for how large-scale digital projects should be delivered.’
— Graham Thoms, CEO
‘I have had the pleasure of working with Judit in several projects and have always been taken back by her energetic and confident, yet disciplinal and proactive approach. Judit’s can-do attitude towards challenges coupled with her evidently first-rate problem solving skills means that she can be relied upon to not only get the job done to a high standard but to consistently push the boundaries of what is considered possible. Judit would make a valuable asset to any organisation and I look forward to working with her in the future.’
— Nicholas Batten,
Head of Technology
Get in touch
judit@juditmora.com
+44 07902020199
London, UK
Harrogate, UK